A successful show for California Walnut Commission (CWC) at the International Food Exhibition (IFE) 17-20 March 2019
The four-day biennial IFE event took place in mid-March. The event aimed to bring together more food and drink buyers and suppliers than any other UK event. The event attracted some 27,000 attendees from over 100 countries, with 1,350 exhibiting companies conducting business face-to-face. With an audience of top retailers’ from foodservice buyers, wholesalers, distributors, importers, exporters and manufacturers.
CWC exhibited within the ingredients section and offered samples of California Walnuts to help highlight taste, quality, value and versatility over other countries of origin.
The stand had a bespoke ‘retro diner’ theme set-up and provide a visual treat with the use of neon light ‘Taste of California’ being central to the design, to help draw visitors in.
A large hanging boulevard digital advert started the user experience and helped to direct visitor to the stand – the motion advert was showcased 30 times per hour.
A summary of the show results ‘Facts & Figures’:
- Visitors over the 4 days: 27,000 attendees from over 100 countries *
- Stand visitors: approx. 400
- New contacts: 118 (from scanner and business card data)
- Directors/owners: 28% (33)
- Wholesalers: 21% (25)
- Importers: 4 (3%)
- Requests for the CWC importers
and/or handlers list: 20% (24)
- Walnut purchases estimated at: 1300 MT from 15 companies (or 12% of the stand visitors)
(* Estimated figure based on the 2017 event, awaiting latest 2019 results)
For further information on purchasing or supplying California Walnut Commission, please make contact on 01628 535 755 or via email at trade@californiawalnuts.co.uk
