CALIFORNIA WALNUTS INSTORE PROMOTIONS DRIVE RECORD SALES

August 2024

The market share of the leading supermarkets in Great Britain (GB) from January 2017 to April 2024 has remained fairly stable. Tesco and Sainsbury’s had the largest share over the period under consideration, holding 42.7 per cent of the market together as of April 2024.

Before the popularity of the discounters, the grocery retail market was dominated by the ‘big four’ supermarkets: Tesco, Sainsbury’s, Asda, and Morrisons. On the back of the post-Brexit uncertainty and growing inflation, consumer behaviour has shifted in favour of cheaper alternatives such as Aldi and Lidl. In September 2022, Aldi took over fourth place in the grocery store ranking from Morrisons for the first time. In April 2023, Aldi’s market share reached double digits for the first time. In October 2023, this figure stood at 9.9 per cent. April 2024 marked the month when Lidl reached eight per cent of the market. (Source: Statista 2024)

The in-store promotions showcasing California walnuts continues to significantly increase sales in top supermarkets across the UK. The California Walnut Commission (CWC) has partnered with the vast majority of leading UK supermarkets during the first half of the promotional year. Here are some of the highlights.

For further information on California Walnuts, please make contact on 01628 535 755 or via email at trade@californiawalnuts.co.uk